Thirty podcasts, two TV segments and a hundred followers. Fixing the gap.

Dr. Kyle Hulsebus is a Health and Human Potential Specialist, chiropractor, author and international speaker based in Northern Illinois. Third-generation chiropractor. Fifteen years in clinical practice. A theatre degree, 13,000 books and a way of teaching health through myth, etymology and story that nobody else is doing.

His PR agent books him onto everything. Over thirty podcast appearances in a year, from shows with hundreds of thousands of monthly listeners to a feature in Authority Magazine with a reach in the tens of millions. Two television segments. A trademarked product, the 40 Over 40, built from forty unscripted videos on the fundamentals of health.

On the surface, nothing about Dr. Kyle looked like it needed help being heard.

But none of it was landing anywhere he owned. Thirty podcasts and his Instagram had a hundred followers. The clips were never shared. The TV segments sat on other people’s channels. The grid was quote cards and Zoom-quality podcast screenshots, with captions that didn’t sound like him and broke his own rules about language. For a man who’d been interviewed more than most authors, there was no evidence of it on the one platform television bookers check first.

The credibility was real. The proof was scattered across everyone else’s feeds.

And the goal was specific. His agent’s view was blunt: network morning shows look at follower counts before they look at anything else. Without an Instagram presence that matched his media record, the biggest bookings weren’t coming.

To grow, Dr. Kyle didn’t need more interviews. He needed the ones he’d already done to start working for him.

We turned a year of interviews into a feed that looks like the man who gave them.

The insight was simple: Dr. Kyle had a content library most creators would kill for, and it had never been opened.

Thirty podcast appearances is hours of him at his best, answering real questions, telling the stories he tells on stage. The content didn’t need to be made. It needed to be found, cut and put in front of people. Every episode was already a month of reels waiting to happen. The clipping rights were there. The footage was on his own YouTube channel. The gap was a system.

“Dr. Kyle is one of the most interesting people I’ve worked with on camera. He’ll explain health through Beowulf and the fall of Rome without a script. The problem is his best line is usually three minutes in. Podcasts can carry that. Instagram can’t. So our job was to find the hook in the middle and lead with it.”Finn Hyett, founder of Proteus Digital

“He’s been interviewed more than most authors. There just wasn’t a single place you could see it.”

The second insight was about how he works. Dr. Kyle doesn’t carry a phone. He doesn’t script. He has a professional recording setup at home and refuses to film on anything less. So the remote model had to fit him, not the other way round: podcast-style questions sent over, three minutes of unscripted answers per topic, raw files back to Cardiff. No word-for-word scripts, because that’s not how he speaks, and the whole point is how he speaks.

The third was about positioning. He’s a chiropractor who talks about health as wholeness across seven areas of life, not symptoms. That’s a bigger idea than “health tips”, and it’s the one that gets a morning show interested. The content had to ladder up to it: this is someone who knows what he’s talking about, has been at it a long time, and operates at a national level.